Why standard catalogue jerseys have had their day
The usual route looks like this: you leaf through a catalogue, choose a model, pick two colours and have the club crest printed on. The result is a jersey that stands on the pitch three leagues away in exactly the same way – just with a different logo.
For a team that is a missed opportunity. A jersey is the only garment everyone wears at the same time, that gets photographed and that is still hanging in the wardrobe years later. It is the most visible piece of identity a club or a company team owns.
Personalised Jerseys turn the order around: first comes your idea, then the product. Not “which template fits best”, but “this is how it should look”. The difference is immediately visible on the pitch – and noticeable in the changing room. A design the team helped shape is worn differently from one somebody simply ordered.
Full custom: what can be designed on your jerseys
We make personalised jerseys using sublimation printing. In technical terms that means the design covers the entire surface, not just an applied print area. Front, back, sleeves and side panels are one continuous design surface.
In practical terms that means:
- Free design instead of a standard template. You do not select, you design. Patterns, gradients, stripes, colour blocks – anything you can draw can be produced.
- Colour true to your identity. Club colours or the corporate identity are reproduced, not approximated.
- Sponsor areas planned in from the start. Partner logos are worked in directly instead of looking stuck on afterwards.
- Matching teamwear in the same design. On request with shorts, socks and a warm-up shirt – so that the look is complete.
The first step is the important one: you do not need a finished file. Send us your crest and an idea, or call and describe it. If no design exists yet, we will develop it together with you.
Names, numbers, sponsors: how a jersey becomes personal
The step from “uniform” to “personal” is a small one, but it makes the biggest difference. Customisation is possible for each individual player: name, number, position – different on every set, with no surcharge for a new design.
For clubs that means the youth teams get their own jersey too and not the first team’s cast-offs. For company teams it means the tournament jersey still has value afterwards, because it carries the wearer’s own name.
With sponsors it pays to settle early who appears where. We work the logos straight into the design – that way you see before production how the finished jersey looks with all the partners on it, and you can show it to your sponsors before anything is binding.
What makes the difference here are our own in-house designers. You talk to a person about your design, not to a configurator. The design is drawn by hand and to scale – deliberately without AI, so that you see what will actually be on the jersey in the end.
Jerseys for teams: club, company, tournament
The occasions differ more than you might think – and with them what matters in the design.
At a club recognisability over the years is what counts. A design that only lasts one season is expensive: youth teams, reserves and veterans often still wear the set when the first team has long since had new ones. So plan a motif that works with changing sponsors.
At a company it is usually about a single occasion: a company run, a works tournament, sponsoring a team. Here it pays to align the jersey with the corporate identity rather than with sports templates – then it works on photos for your own channels too.
For a single tournament the quantity is small and the date fixed. That is exactly what we produce from 10 to 20 items for; all that matters is that you allow for the lead time.
What all three have in common: jerseys for teams are not only worn on the pitch, they are also photographed, given away and kept. That is why the effort spent on the design pays off.
Sublimation printing: why the colour stays in the fabric
With sublimation printing the colour passes into the fibre instead of sitting on top of the fabric. That has three consequences that matter in everyday use: the motif cannot flake off, it does not wash out, and the jersey does not feel any different where it is printed than next to it.
This is exactly where many cheap sets fail. After a season of washing the sponsor logo is cracked and the number is crumbling – the jersey is not broken then, but nobody puts it on willingly any more.
For logos on other parts of the kit we use whichever technique fits best: on Caps and Beanies that is embroidery, on Socks we weave the logo in, on towels we print across the whole surface. Your contact will tell you which finish is right for your motif when you look at the design.
Sizes: from children’s sizes to made-to-measure
In every team each member has a different build – and nothing is left unworn as reliably as a jersey that does not fit. Personalised jerseys therefore do not stop at the design, but only at the fit.
That is why we offer three routes: standard EU sizes (XS to 5XL for men, S1 to S10 for women), intermediate sizes such as M/L or L/XL for figures that fall between two sizes, and made-to-measure sizes, for which you send us the measurements. Children’s, women’s, men’s and special sizes can be ordered from as few as 10 items.
Before you commit, we send you samples to try on. It is the least spectacular and at the same time most effective step in the whole process: one round of trying things on in the changing room prevents more wrong orders than any size chart. There is more about this in our size guide.
Three steps to the new team look
- Tell us what you have in mind. Through the form, by email or on the phone. Crest, colours, rough quantity and the date it needs to be ready by – that is all we need.
- You get the design. Free of charge, with no obligation and within 24 hours, usually the same day. Change requests go straight to your contact.
- Production and delivery. Around four weeks after your approval. Almost everything is produced in Europe; at the core is our own certified factory in Istanbul, where we control the choice of materials and purchasing ourselves.
As for the files: ideally send us your logo as a vector file (AI, EPS, PDF or SVG). A good PNG or JPG will do as well.
Ordering team jerseys: what to settle beforehand
So that the order does not get stuck on details, it is best to settle five points beforehand:
- How many sets? Home and away, plus the goalkeeper – that is often forgotten and costs more afterwards than in one go.
- Who gets which number? You need the list anyway; if it comes with the approval, that saves a week.
- Which sponsors are confirmed? And which might still be added? Both can be allowed for in the design.
- When does it have to be there? Count back from the first match day: around four weeks of production plus your internal coordination.
- Who decides? One contact on your side speeds everything up – on our side you have a fixed one anyway.
If you want to order team jerseys, you do not need any of this ready for the first step. The design costs nothing, and everything else is settled from there.
In summary: your team, your design, your quality
A jersey from the catalogue costs less and looks like everyone else’s. Personalised jerseys cost a little more thought – and in return they get worn, photographed and kept.
If you want to see what your idea looks like before you decide: send us your crest. You will get a digital design of your team jerseys within 24 hours, free of charge and with no obligation.